By Lucy Take
With 90 percent of people saying that they discover new products on YouTube, you’ll want to head to the most trusted YouTube Reviewers to see a real review of a product. With more and more influencers pawning off sponsored products like it’s the best in the market, it’s easy to see why the internet is saturated with the same ‘ol heavily marketed products every other influencer is touting. You want to see a thorough review that features both the benefits and the problems. You want a reviewer that knows that product’s competition and how it compares in performance and price. You want a reviewer that actually reviews a number of products not just “reviews” sponsored wares to make their sponsors happy. Golf gear reviewers are no different. The Most Trusted Golf Gear Review YouTubers is a short list.
At number 6 is Golf Monthly. It is a UK based golf magazine with a website and YouTube channel owned by TI Media. At 100K subscribers, Golf Monthly posts both tips and reviews twice a week. Being owned by a media company means that the reviewers are employees. They can come and go and may or may not have a connection to their audience like a pure YouTuber. https://www.youtube.com/user/golfmonthly
At number 5 is Mark Crossfield. This UK golf pro is the original Golf YouTuber and publishes his share of Reviews. At 332K subscribers, Crossfield posts 4 – 5 times a week. Being one of the top reviewers has some benefits and drawbacks. The benefit is that he gets big golf sponsorship deals – good for him. The drawback is that he gets big golf sponsorship deals which can make his reviews a tad bit biased, not necessarily but could be bad for reviews; his current sponsorship deal is with Srixon/Cleveland/XXIO. His previous sponsorship deal was with Titleist back in 2017. https://www.youtube.com/c/MarkCrossfield/featured
At number 4 is Golficity. This is your classic YouTuber, two dudes from Jersey, Michael and his cousin, Frank. These guys created Goficity in 2012 because they genuinely enjoy the game. At 40K subscribers, they post 3 times a week with podcasts, vlogs, and true product testing and reviews for regular golfers. https://www.youtube.com/c/Golficity/featured
At number 3 is My Golf Spy. At this US based channel, Adam Beach seems to be the guy in charge and is often reviewing products with a few of his employees. Their claims are that they are data based and “proudly unbiased” which is difficult if not impossible since we’re all biased in one way or another, but they affirm that they do not receive ad revenue from big golf companies – a big plus for those looking for honest reviews. Most of the reviews are podcast style, talking through a lot of their reviews, but with some looking around, I didn’t really see them actually using the equipment on the course or actually playing or hitting. At 38.3K subscribers, they post about once a week. https://www.youtube.com/user/mygolfspy/featured
At number 2 is Mr. ShortGame. This guy is the #1 Golf Product Reviewer in the US. With 167K subscribers posting three times a week, there’s really no US competitor in terms of golf gear product review. He is another classic golf YouTuber, started golfing at 18, walked onto a college team, reviews a ton of equipment from the hottest new Titelist drivers to the wood putter made by some guy in Hawaii. Nothing is too big and no one is too small for this guy to review. Free of big golf company sponsors like My Golf Sky, typical YouTuber affiliate links, this guy puts his products to the test with Trackman numbers and course play testing. https://www.youtube.com/c/MrShortGame/videos
In the number 1 spot in the world for the Most Trusted YouTube Golf Gear Reviewer is none other than UK’s Rick Shiels. At 1.41M subscribers and posting four times a week, this is golf’s top dog. No one comes close to this guy when it comes to Golf Product Reviews. He is the first golf YouTuber to surpass one million subscribers. He began golfing at 11 years old and took the traditional PGA training at 18 and was a qualified professional at 21. He is a golf coach and has his golf academy in Lytham in the UK. He set the standards on golf reviews giving viewers the numbers and testing they were looking for. He uses his gear on the course and reviews not only the top new gear, but popular and “buget” gear for the regular golfer. He and his team values “independence and impartiality” as one of their goals. https://www.youtube.com/user/RickShielsPGAGolf